The only way to fight deepfakes is by making deepfakes

Summary: I was unsure if my parents would notice that the voice on the other end wasn't mine - or that it was mine, sort of, but it wasn't me.

Background

The voice noted hello, asked my dad how he was doing, and asked again when he didn't respond quickly enough.

"What is that, Gaby?" He realized something was wrong almost immediately.

I explained I had tried to trick him and it clearly hadn't worked.

"It didn't," he said.

"It sounded like a robot." It wasn't a perfect experiment.

Further details

My parents were out of the country, which made for a shoddy connection.

They were having lunch with friends, and the voice couldn't deal with crosstalk or delays in the audio - it trie … Read the full story at The Verge.

Context

Technology strategists highlight interoperability, security posture, and total cost of ownership as recurring themes in procurement conversations. Vendor roadmaps and partner ecosystems often influence how quickly organizations commit to new platforms.

Investors and operators alike monitor macro conditions, interest-rate expectations, and regional demand when setting budgets. Even modest shifts in sentiment can affect hiring plans, R&D spend, and partnership activity across the stack.

Market participants continue to weigh supply dynamics, regulatory signals, and enterprise adoption when assessing near-term outcomes. Analyst commentary remains mixed, with emphasis on execution risk and timing of product rollouts.

From a policy standpoint, jurisdictions differ on disclosure expectations, safety reviews, and cross-border data flows. Teams that document decisions and maintain audit trails tend to adapt more smoothly as rules evolve.

Technology strategists highlight interoperability, security posture, and total cost of ownership as recurring themes in procurement conversations. Vendor roadmaps and partner ecosystems often influence how quickly organizations commit to new platforms.

Technology strategists highlight interoperability, security posture, and total cost of ownership as recurring themes in procurement conversations. Vendor roadmaps and partner ecosystems often influence how quickly organizations commit to new platforms.

Investors and operators alike monitor macro conditions, interest-rate expectations, and regional demand when setting budgets. Even modest shifts in sentiment can affect hiring plans, R&D spend, and partnership activity across the stack.

Market participants continue to weigh supply dynamics, regulatory signals, and enterprise adoption when assessing near-term outcomes. Analyst commentary remains mixed, with emphasis on execution risk and timing of product rollouts.

From a policy standpoint, jurisdictions differ on disclosure expectations, safety reviews, and cross-border data flows. Teams that document decisions and maintain audit trails tend to adapt more smoothly as rules evolve.

Technology strategists highlight interoperability, security posture, and total cost of ownership as recurring themes in procurement conversations. Vendor roadmaps and partner ecosystems often influence how quickly organizations commit to new platforms.

Readers following this topic may also consult ongoing coverage from Reuters Technology and AP News Technology for additional primary reporting and market context.

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